Staying Immune to the Hype Virus at SXSW
Posted March 13th, 2010 by HA
Staying Immune to the Hype Virus at SXSW - Alexandra Samuel is heading off this week to SXSW Interactive, 'the annual geekfest that remains the only place where' she has 'actually danced with robots to the music of theremins. Isn't that exactly how you imagine that geeks party?'
But SXSW isn't (just) a big programmer party. It's one of the marquee events in the tech conference calendar, the place where shiny new tools get unveiled and new social networks get heralded for their revolutionary features, while established social media brands brag about the business models, technologies and people that are supposed to give them an edge over all these johnny-come-lately types.
In other words, it's a conference where you need to be vaccinated against the virus we call hype. Take it as read that you'll hear about groundbreaking applications that that you simply have to experience. And you'll read about mind-blowing social networks that you simply have to join. Let's count tweets that combine "SXSW" with words like "future" and "revolution" and "next big thing." Read More Here
Alexandra Samuel is the Director of the Social + Interactive Media Centre at Emily Carr University, and the co-founder of Social Signal, a Vancouver-based social media agency. You can follow Alex on Twitter as awsamuel or her blog at alexandrasamuel.com. Catch Alex in person at SXSW during her session on open source consulting models.
from Harvard Business