The Haze Over Social Media Recruiting Is Clearing

One year ago, I created some message alerts that daily searched the web for articles related to social media recruiting or social recruiting or web 2.0 recruiting.  The articles were few and far between.  Today, I receive multiple alerts discussing the topic.  

One year ago, I was unclear as to what the correct social strategy was for my work at Microsoft.  What I did understand clearly was that the social media phenomenon was having an amazing impact on talent identification.  For some reason people were self-identifying and segmenting themselves into their areas of interests.  By openly declaring their affinity and interests, it made my role as a talent sourcer much easier.  Well, to be perfectly candid, it made finding people easier; there was that little issue of how to engage talent on social networks.  Today, our social strategy is clearer, but all the hype, buzz and conversation can cloud the key issues. 

Confused about how and what to measure after you’ve launched your social recruiting strategy? You are in good company.  After attending (& speaking) at Sourcecon 2010 and attending the ERE Expo Spring 2010 event, I know that finding a way to measure the impact and effectiveness of social media is top of mind for thought leaders in talent identification, engagement, & acquisition.  While there were many anecdotes and success stories with respect to getting hires using social media, there did not seem to be the type of ROI analysis and rigor that leads to predictable strategy.  Read More Here!

from The Talent Economy